The Fresh Market Launches Annual Partnership with Boston Celebrity Chef Anna Rossi Taking its Shoppable Video-Live Commerce Retail Media Network to the Next Level

March 27, 2023 The Fresh Market, Inc.

The Fresh Market is welcoming spring and the upcoming Easter holiday by launching an annual partnership with Boston celebrity Chef Anna Rossi. In her new role as a brand ambassador and spokesperson, Rossi will create recipes, lifestyle content and host a monthly livestreaming shoppable event on the company’s website.

The Fresh Market Debuts Digital-Only Shoppable Format Magazine

March 7, 2023 The Fresh Market, Inc.

he Fresh Market, Inc. is launching a newly envisioned shoppable version of its Magazine, previously available in print and online, in a new, exclusive digital-only format as another anchor to its digital transformation and Retail Media Network (RMN) strategy. Vendor advertising supported, The Magazine now features an elevated and fully interactive shoppable experience with the same high-quality content the specialty food retailer’s guests have come to rely on and provides inspiration for meal planning and the convenience of shopping any time of day.

Everything’s Coming Up Roses at The Fresh Market this February

February 3, 2023 The Fresh Market

The Fresh Market, Inc. wants to make 159 lucky guests’ Valentine’s Day extra special this year with free roses for a year. Guests have the opportunity to win a dozen Passion Roses™ every month for a year— to share with someone they love or treat themselves.

The Fresh Market Hires Restaurant Industry Veteran

January 31, 2023 The Fresh Market, Inc.

The Fresh Market, Inc. is pleased to announce that Nathan Baldwin has joined the company as Vice President of Merchandising Food Service. In this new role, his responsibilities include overseeing a team and leading all the aspects of The Fresh Market’s new “kitchens” inclusive of design, workflow, operations, product selection, merchandising and profit and loss accountability. He will report directly to Dan Portnoy, Chief Merchandising Officer.

Invafresh Deployed as a Single Solution for Grocery Operations for The Fresh Market

January 24, 2023 Invafresh

Invafresh, the industry standard for fresh food retail operations, today announced that The Fresh Market has expanded its relationship with Invafresh and is now utilizing the Invafresh Fresh Retail Platform for all of its grocery retail operations, from perimeter to center store. Invafresh has now been successfully deployed across all The Fresh Market’s categories including produce, meat, deli, dairy, bakery, grocery, bulk, and floral.