Deli Meat Sales Soar as Families Seek Convenient, Nutritious Meal Solutions at Home

Across the country during the past year, prepared meats have seen major sales increases in some of the most popular categories – including grab-&-go options like pre-sliced ham, beef, bologna, salami and pepperoni. Sales increases in 2020 for specific grab-&-go deli meats ranged from 23% to 95% versus the year before.

A World Without The Beef Checkoff

Certain interest groups have launched a full-court press to – in their own words – call for “an up or down vote on the termination” of the 35-year-old program. But what would the cattle industry look like without the Beef Checkoff, whose entire mission is beef promotion, research and education?

Cattlemen’s Beef Board Elects New Officers at 2021 Winter Meetings

February 10, 2021 The Beef Checkoff

Cattle producers Hugh Sanburg, Norman Voyles, Jr. and Jimmy Taylor are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2021.

Hindsight 2020: Beef’s Market Trends Through the Pandemic

September 14, 2020 The Beef Checkoff

There is no doubt that COVID-19 has disrupted, changed, and damaged many industries across the country. From closed movie theaters, school disruptions, and restaurant shutdowns, this pandemic has shifted the way Americans and businesses operate in the modern economy.

It’s Not Just Millennials: How Beef. It’s What’s For Dinner. Segments Consumers

August 26, 2020 The Beef Checkoff

Beef caters to a wide variety of consumers. From young to old, East Coast to West Coast, beef is something almost everyone enjoys. But not all consumers approach how they eat in the same way.