Veal.org Answers Most Asked Questions About the Veal Industry
Do you have more questions about how veal calves are raised? Great! Let’s get started with a few commonly asked questions. …
The Beef Checkoff
Veal Farmers Celebrated On National Ag Day
For more than a century, farmers have raised veal in the United States. Times have changed over one hundred years, but one thing remains the same – the rich tradition of animal care and stewardship. …
Beef Promotion Operating Committee Approves Fiscal Year 2023 Checkoff Plan of Work
The Cattlemen’s Beef Board (CBB) will invest approximately $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2023, subject to USDA approval. …
Beef Performance at Retail
In this highly competitive retail environment, it is important for retailers to highlight products that drive more dollars to their bottom line. The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, conducts various research studies to highlight how different types of proteins and items at the retail stores can increase sales, provide greater margins, and increase the average size of a purchase. One of the studies usually conducted every two years by NCBA are consumer panel studies, which help the market research team learn and understand about consumer trends, popular items, and market intelligence to help NCBA’s external partners grow beef demand and increase retail revenue. …
Current Protein Promotional Environment at Retail
Some of the greatest tools that retail stores possess to drive consumer demand include various promotional incentives, such as circulating advertisements or digital circulars featuring items, displaying items in prominent positions or with signage in the stores, coupons, and markdowns. …
