The Beef Checkoff’s Northeast Beef Promotion Initiative (NEBPI) had a presence at Penn State Fan Fest on Saturday, October 19th ahead of the Penn State versus Michigan Football game thanks to a partnership with the Iowa Beef Industry Council and the Colorado Beef Council. …
The long-range strategic planning process for the beef industry is underway, a process that takes months to coordinate and pulls together key leaders from all over the country representing different sectors of the beef business. …
Beef checkoff staff and producer volunteers participated in the annual Falmouth Road Race Health & Fitness Expo leading up to the race. The expo brought the positive beef story to approximately 75,000 attendees – both runners and their families. …
On June 26th, the Beef. It’s What’s For Dinner. brand, on behalf of the Beef Checkoff, brought some serious beef to New York City with its latest influencer event “Entertaining with Beef.” The event brought together 14 local and national influencers for an exclusive hands-on experience that included cooking and butchery demonstrations and networking. …
The Cattlemen’s Beef Promotion & Research Board (CBB) has named Gregory Hanes of Colorado as their new chief executive officer, effective June 17, 2019. …
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