The Beef Checkoff Program

California Beef Council Unveils Retail Dietitian Toolkit Encouraging Supermarket Beef Sales through Healthy Eating Education

March 30, 2022 California Beef Council

Coinciding with national Nutrition Month, the California Beef Council (CBC) launched their new highly-anticipated Retail Registered Dietitian (RD) Toolkit. The digital toolkit, which is housed on the CalBeef.org website, aims to guide supermarket RDs regarding in-store and virtual tours, beef cooking lesson tips, and shopper talking points surrounding the topics of how cattle are raised, beef sustainability, reading meat package labels at the beef case, and how lean beef fits into a heart-healthy lifestyle. …

Cattlemen’s Beef Board Releases 2021 Annual Report

February 25, 2022 The Beef Checkoff Program

The 2021 CBB Annual Report includes information about projects and results within each of the organization’s program areas: promotion, foreign marketing, consumer information, industry information, research and producer communications. The report also contains a financial statement of assets, liabilities and net assets from September 30, 2020, to September 30, 2021. 
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Cattlemen’s Beef Board Elects New Officers At 2022 Winter Meetings

February 11, 2022 The Beef Checkoff Program

Cattle producers Norman Voyles, Jr., Jimmy Taylor and Andy Bishop are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2022. …

Fun New Video Series Teaches About The Beef Checkoff

June 15, 2021 The Beef Checkoff Program

The Cattlemen’s Beef Board and Oklahoma Beef Council have collaborated on a series of entertaining videos that explains how the Beef Checkoff works. …

Calling All Beef Butchers! Put Your Knives to the Test and See if Your Skills Can Earn You Some Cash

December 18, 2020 The Beef Checkoff Program

The Northeast Beef Promotion Initiative, a sub-contractor to the Beef Checkoff in partnership with the Pennsylvania Association of Meat Processors will be holding its 2nd annual Best Beef Butcher Contest at the PAMP Annual Conference on May 13, 2021 from 12:00 pm until 3:00 pm at the Penn State University Meats Lab. …