On May 6th, veal was featured at the Women’s Expo in York, Pennsylvania. The Women’s Expo brings together middle- to upper-income women, with most guests falling between the ages of 25 and 54. They are homemakers, working women, entrepreneurs, single women, married women, and mothers who are responsible for making the purchasing decisions for their households and businesses. …
Coinciding with national Nutrition Month, the California Beef Council (CBC) launched their new highly-anticipated Retail Registered Dietitian (RD) Toolkit. The digital toolkit, which is housed on the CalBeef.org website, aims to guide supermarket RDs regarding in-store and virtual tours, beef cooking lesson tips, and shopper talking points surrounding the topics of how cattle are raised, beef sustainability, reading meat package labels at the beef case, and how lean beef fits into a heart-healthy lifestyle. …
The 2021 CBB Annual Report includes information about projects and results within each of the organization’s program areas: promotion, foreign marketing, consumer information, industry information, research and producer communications. The report also contains a financial statement of assets, liabilities and net assets from September 30, 2020, to September 30, 2021.
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Cattle producers Norman Voyles, Jr., Jimmy Taylor and Andy Bishop are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team is responsible for guiding the national Beef Checkoff throughout 2022. …
The Cattlemen’s Beef Board and Oklahoma Beef Council have collaborated on a series of entertaining videos that explains how the Beef Checkoff works. …
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