With a mission to increase per-capita consumption of flowers in the United States through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and has already started working at improving the marketing for the campaign. …
That Flower Feeling is excited to announce the release of new floral marketing assets designed by their internal staff members. These fresh promotional materials are specifically crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and effective tools to engage their audiences. …
CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their “That Flower Feeling” initiative. …
When Miley Cyrus unintentionally captures your brand purpose in a song, there’s only one thing that can be done: thank her for the selfless act and make her your unofficial ambassador. …
We all need to spread the word about the power of flowers. Everyone needs to see that flowers bring much more than beauty: they improve your mood, reduce stress, spark creativity, and so much more. We need to come together as an industry and get the message out as far and wide as possible to help more people enjoy the benefits of flowers in their daily lives. …
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