tennis

The new campaign spots, titled “Early Birds,” celebrate incredible women who are changing the game on every field, connecting the hard work that Vital Farms’ more than 300 family farmers do every day with athletes who are raising the standards on their own field. Directed by award-winning filmmaker Sarah Chatfield, “Early Birds” follows athletes and farmers as they start their day, perfecting their craft, raising the standards and choosing progress over easy, brought to life through a series of match cuts. Featured in the spots are two real-life Vital Farms farmers, Katie and Lachelle. …