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U.S. Tart Cherry Industry Previews New Initiatives to Sharpen Differentiation, Drive Growth
The True Tart certification mark will appear directly on product packaging, giving buyers and consumers a clear signal that the product contains authentic U.S.-grown Montmorency tart cherries. Products with True Tart on the label will help consumers, buyers, registered dietitians, etc., differentiate U.S.-grown Montmorency tart cherries products from imports and non-Montmorency cherry products.... Read more
February 18, 2026 | 3 min to read