Texas Onion Industry Announces Announces 2024 Campaign Launch Celebrating the Flavor and Tradition of TX1015 Sweet Onions
The Texas International Produce Association (TIPA) is thrilled to kick off the harvest for Texas 1015 Sweet Onions (TX1015) and to share news about their upcoming marketing campaign. The promotional activities, funded through a USDA-AMS Specialty Crop Block Grant administered by the Texas Department of Agriculture, aim to boost brand recognition and sales for TX1015s, targeting both retailers and consumers. Throughout the season, the comprehensive campaign will utilize various digital and in-person platforms to increase consumption and drive sales. …