“Sweet North Carolina Sweetpotato Sweepstakes”

The campaign’s goal is to increase brand awareness and use it as a tool for the Commission to learn which recipes are most popular with consumers to develop future recipes. It also sheds light on why adding sweetpotatoes into meal planning is not only nutritious, but delicious. By sharing high quality graphics, and fun incentives, shoppers are becoming invested in understanding where their food comes from.  …