Surimi

Surimi Seafood Re-Brand Necessary, GAPP Consumer Research Says

May 18, 2021 Genuine Alaska Pollock Producers

The Wild Alaska Pollock industry must continue to stand united and work to re-introduce imitation crab to consumers, create relevant product nomenclature, positioning, messaging, and retail activation, says new research, the Association of Genuine Alaska Pollock Producers (GAPP) announced. …

Data Indicates 2020 Recorded the Highest Percentage of Pollock Consumed by Americans Being of U.S. Origin and Eligible to be Marketed as Wild Alaska Pollock

March 1, 2021 Association of Genuine Alaska Pollock Producers

Based on GAPP’s analysis of 2020 production and trade data, it is clear that Americans are increasingly looking for their Pollock to be Wild Alaska Pollock with a record 61 percent of all Pollock fillets consumed domestically last year being of U.S. origin, GAPP announced. …

Surimi Seafood Study Shows Consumers Consider Wild Alaska Pollock a Plus

November 19, 2020 Association of Genuine Alaska Pollock Producers

Consumers long thought to have been put off by terminology used by surimi seafood products in the U.S. market may be able to put those fears to rest after research indicated that consumers are not put off by ‘imitation’ labels and see information about surimi seafood’s origin—Wild Alaska Pollock—as a huge bonus, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. …