Aquamar Dives Into Partnership with the SURFER Big Wave Challenge, Celebrating Sushi’s Historic Connection to Surfing
Aquamar, a global leader in surimi and convenience seafood products, announced its partnership with the SURFER Big Wave Challenge, an annual competition dedicated to showcasing the high-octane moments of big wave surfing. The collaboration pays homage to the shared history of surfing and surimi, as wave riders were among the first to popularize sushi by way of the California Roll in the 1970s. …