Farm-to-Florist Direct: How Sunny Meadows Flower Farm Created a Successful Shipped-Flower Wholesale Program
In 2017, Sunny Meadows Flower Farm launched a direct-shipping program for florists as a way to build the domestic flower market and increase access to more farm-direct blooms. We started small with florists within the state of Ohio but beyond our normal delivery area as a test run for our first year, and shipped to a couple wholesalers so we could learn the ropes. …
