Sandwich Chain Subway is Exploring a Possible Sale

February 17, 2023 Noah Sheidlower, CNBC

Subway said Tuesday that JPMorgan is advising the Connecticut-based company and will conduct the sale exploration process. The company didn’t outline any timing and cautioned the process may not result in a sale.

Hero Bread is Revolutionizing the Way Consumers Enjoy Sandwiches – Now Available at 1,600 Subway Restaurant Locations

June 2, 2022 Hero Bread

Food technology company Hero Bread™, the baking innovators that make real bread with zero to one net carb per serving, announced expanded availability of their specialty sandwich roll at Subway® restaurants in seven new markets. First introduced in October 2021 as part of a successful test at select Subway® locations in Colorado Springs, Boise, Des Moines and Atlanta, Hero Bread is now available in more than 1,600 Subway® locations across New York City Metro, The Bay Area, San Diego, Atlanta, Portland OR, Portland ME, Medford, Boise and Salt Lake City.

Subway Testing New One Net Carb Bread Option With Hero Bread Backed by Seven-Time Super Bowl Champion Tom Brady

November 4, 2021 Subway® Restaurants

Subway® restaurants announced it is the first quick service restaurant brand to offer a one-net-carb bread option for guests, as part of a new product test in partnership with food tech startup Hero Labs, Inc. (“Hero”). With just one gram of net carbohydrates, 0 grams sugar, 12 grams of protein, 26 grams of fiber and only 100 calories in a six-inch sub roll, Hero Bread™ sandwich rolls deliver the signature flavor fans love, with added nutritional benefits.  

Many Think Bread Is Broken, but There’s a Hero to the Rescue

October 28, 2021 Hero Labs, Inc.

Hero Labs, Inc. (“Hero”), a food tech company that recently raised over $30M to reinvent the global bread and baked goods industry, today announced the launch of its first product, a sandwich roll that looks, smells and tastes just like traditional bread – but boasts a significantly improved nutritional profile.

Subway Grasps for a Lifeline With Americans Shunning Aging Brand

Subway is one of the most recognizable names in the restaurant industry, and its more than 22,000 U.S. locations makes it the largest by store count, dwarfing even McDonald’s Corp. But its massive size obscures a simple fact: American tastes have changed.