Society of American Florists

Society of American Florists to Honor Next Gen Floral Pros with New Award

March 28, 2023 Society of American Florists

The Next Gen Rising Star Award is a new award created by the Society of American Florists, which honors forward-thinking young professionals. Nominees must demonstrate creativity, innovation, tenacity and leadership in their work– and potential to make a positive impact on the floral industry. The recipient will be announced in September at SAF Phoenix 2023, the organization’s 138th Annual Convention in Scottsdale, Arizona.  …

Floral Pros ‘Show Off’ Size, Global Scope of Industry at SAF’s 43rd Annual Congressional Action Days

March 27, 2023 Society of American Florists

On March 21, growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. during the Society of American Florists 43rd annual Congressional Action Days to highlight the issues affecting their businesses — and how Congress can help. …

SAF: Remind Customers About Lily Toxicity

March 14, 2023 Society of American Florists

With Easter a month away, it is important for floral retailers to remind their staff and customers that several types of lilies can cause renal failure, or even death, if ingested by cats. …

Floral Businesses Get Proactive to Solve Labor Woes During Green Career Week

March 13, 2023 Society of American Florists

Floral and horticulture professionals from nearly 70 businesses seized the opportunity to address labor challenges in their industry by participating in Seed Your Future’s Green Career Week, Feb. 27 to March 3. The initiative got professionals in classrooms, students in businesses, and created a buzz on social media — all in an effort to showcase and cultivate an interest in green careers.  …

SAF’s Marketer of the Year Contest is Accepting Submissions Until May 31

March 9, 2023 Society of American Florists

The Society of American Florists 29th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The deadline to apply is May 31.  …