Seventeen professionals will be inducted into the American Academy of Floriculture (AAF), and nine professionals will be inducted into Professional Floral Communicators – International (PFCI) during the Stars of the Industry Awards Dinner at SAF Phoenix 2023, the Society of American Florists’ 138th Annual Convention. …
Young floral professionals descended on Miami for the Society of American Florists’ second annual Next Gen LIVE!. The event brought together 180 young retailers, wholesalers, importers, growers, breeders and manufacturers from 31 states, Ecuador and Canada. Attendees experienced two days of education, networking and …
Industry professionals will have the opportunity to network and learn next month at The Society of American Florists’ 1-Day Profit Blast in Boston. The July 23 event, sponsored by Flower Shop Network and Jacobson Floral, will feature three educational sessions to give retailers strategies for design, digital marketing and customer service. The event also includes lunch and a supplier showcase for attendees to meet top suppliers and learn about fresh products, hard goods and services. …
The Society of American Florists is expanding its Outstanding Varieties Competition. The competition, which takes place during SAF’s Annual Convention, will now include new or limited availability varieties from breeders, in an effort to help them get valuable feedback on potential market appeal. …
This September the Society of American Florists will host SAF Phoenix 2023, the organizations 138th annual convention at the Westin Kierland Resort & Spa in Scottsdale, Arizona. The 3-day event will take place Sept 6-9 and focus on helping business owners respond and adapt to the growing inflation and economic uncertainty dominating today’s environment. …
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