Society of American Florists

The plan, the result of a year-long, comprehensive effort driven by direct feedback from SAF members and non-members, volunteer leaders and staff, along with expert counsel from an outside third party, empowers the 135-year-old organization to more robustly engage with pressing challenges facing floral professionals today — including a critical labor shortage — and to play a central role in connecting and creating a thriving floral community in the future. …

Summer means it’s selection season at the Society of American Florists. Voting members received an election ballot via email on Friday, July 19 to choose the next growers, retailers and wholesalers who will represent them on SAF’s Councils. …

Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright white chrysanthemum with a perfectly green center grown by his company, Deliflor Latin America.

The reason for that spike in interest? In September, ‘Alma’ scored Best in Show honors during the Society of American Florists’ annual Outstanding Varieties Competition. …

During “Wedding Designs, Tricks and Tools You’ll Love,” Loann Burke will demonstrate exactly this kind of client-pleasing technique and showcase new products that will help you minimize labor and costs while maximizing your customers’ budgets. She’ll also lead the add-on “Hands-On Workshop: Bouquets & Bouts.” Burke’s presentations are sponsored by Smithers-Oasis. …