Flowers make us happier, according to behavioral research conducted at Rutgers, The State University of New Jersey. Never has that been more important than right now with the evolving situation of COVID-19, and SAF spread that message in the media leading up to Mother’s Day. …
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said sales were down this year. In write-in responses, however, some respondents also noted that, given current events, holiday sales were better than expected. …
In a letter to the nation’s governors, the Society of American Florists urged state governments to keep floral and related businesses open during the ongoing COVD-19 crisis, citing the importance of flowers to the public’s health and mental well being during stressful times. …
“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional Action Days (CAD), March 9-10, in Washington, D.C. …
A major factor in the way the floral industry has evolved has to do with, like other industries, what is true today that was not true 10 years ago, he said. Ten years ago, Instagram was not around. Amazon was, but its influences changed from a novel idea to normalcy, and Uber and Lyft had not been established. …
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