SAF Orlando Attracts 375 Floral Professionals from 39 States

October 14, 2021 Society of American Florists

More than 375 floral professionals from 39 states and 5 countries gathered in Florida from September 21-23 for SAF Orlando 2021, the Society of American Florists’ 136th annual convention.

Four Reasons to Petal it Forward on October 20, 2021

For the last six years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward, SAF’s goodwill flower-sharing initiative.

James Faust, Ph.D., from Clemson University Receives the SAF 2021 Alex Laurie Award

James Faust, Ph.D., a professor of floriculture physiology at Clemson University and a leading expert on poinsettias, is the 2021 recipient of SAF’s Alex Laurie Award, honoring an individual who has made broad-scope, long-lasting contributions to research or education in the floriculture industry. Marvin Miller, market research manager at Ball Horticultural Co., presented the award to Faust on September 23 during the Stars of the Industry dinner at SAF Orlando 2021,

Scott Trees Receives SAF Gold Medal Award in Orlando

The Society of American Florists honored Dr. Scott Trees with the Gold Medal Award during the Stars of the Industry Awards Dinner on September 23 at SAF Orlando 2021, the association’s 136th Annual Convention at the Loews Royal Pacific Resort in Orlando, Florida. 

Kenneth Royer, AAF, Receives Industry’s Highest Honor at SAF Orlando 2021

Kenneth Royer, AAF, was the 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, the floral industry’s highest honor. The induction ceremony took place on September 23 during the Stars of the Industry Awards dinner at SAF Orlando 2021, the organizations 136th Annual Convention held at the Loews Royal Pacific Resort in Orlando, Florida.