Each year the Society of American Florists (SAF) crowns a Marketer of the Year uncovering the most unique, innovative and successful marketing efforts that have shaped the flower industry. We’re so excited to share that this year, the title for SAF 2022 Marketer of the Year went to our talented Marketing and Media Director, Ryan Black on behalf of Jet Fresh Flowers. …
The Society of American Florists’ eighth annual Petal It Forward flower giveaway on Oct. 19 involved 579 participating businesses. Flower shops, wholesalers, growers, suppliers and other industry groups handed out bouquets in communities across 49 states and Washington D.C., as well as Canada, India and Colombia. …
In response to industry feedback and a growing need for resources to help business owners and their teams improve well-being, SAF is launching a series webinars centered on Mental Well-Being: The Impact on Productivity, Retention and Profits. All webinars will be presented by SAF Orlando 2022 speaker, industry author and motivational coach Barry Gottlieb. …
Certified American Grown is proud to be the floral and foliage sponsor for the 53rd Annual Sylvia Cup Design Competition held by the Professional Floral Communicators International, during the annual convention of the Society of American Florists at the beginning of September 2022. …
Across the country, florists who are gearing up to participate in the Society of American Florist’s Petal It Forward are reaching out to members of their communities to team up for the Oct. 19 flower giveaway. It’s an example of how the initiative not only showcases the power and joy of flowers, but also generates community goodwill and forges relationships with important members of the community. …
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