Society of American Florists SAF

Alexandra Farms Wins 7 Awards at Society of American Florists’ (SAF) Outstanding Varieties Competition

August 26, 2024 Alexandra Farms

Alexandra Farms won seven awards at this year’s Society of American Florists’ Outstanding Varieties Competition, including one of the top honors: Best in Class. This year, the company entered varieties from its dahlia collection in addition to garden roses. …

Prepare For Growth at SAF’s 139th Annual Convention

April 22, 2024 The Society of American Florists' (SAF) 

The convention includes 20 educational sessions spanning four main learning tracks: operations and strategy, growth and profitability, talent and staffing, and floral trends. Attendees will also participate in an interactive trends and challenges discussion, and hear keynote presentations addressing the industry’s biggest challenges and opportunities. …