Frieda’s Kicks Off Fire Dragon Fruit Season with New PLU Approval

June 11, 2024 Frieda's Inc.

Fire Dragon® is a fan favorite, celebrated for its vibrant pink flesh, higher brix levels, and exclusive availability. Grown in Nicaragua’s rich volcanic soil, this variety boasts striking red flesh that beautifully contrasts with its pink skin. With a brix level of 15-20, it’s sweeter and tangier than our Snow Dragons®, which have a brix level of 10-16. The newly approved PLU 3551 makes merchandising this unique variety easier than ever.