As part of the marketing mix, it allows brands to promote fresh produce characteristics and build a relationship with consumers. For retailers, the label ensures accurate checkout – price and produce type – as well as traceability. …
Following the launch of the Sinclair T55 certified compostable label, feedback from the industry has been positive and exciting, generating interest globally and in the launch regions. The launch is in collaboration with Zespri, who, as first adopters, are transitioning their label program over the next 12 months. …
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