No More ‘Sell By’ Stickers. California Gov. Newsom Signs Bill Standardizing Food Package Labels

It will have to read either “best if used by” to denote peak product freshness or “use by” to denote when a food product is no longer safe to eat. The law also bans retailers from using public-facing “sell by” stickers that simply denotes when stock should be rotated and which can confuse some consumers.