IRVINS Salted Egg Launches U.S. Direct-to-Consumer Site
IRVINS Salted Egg, the popular packaged chip brand known for its salted duck egg yolk flavor and chef-driven recipes, announced today its new direct-to-consumer website for U.S. customers. Already well established in Southeast Asia with brick-and-mortar stores and a massive following in the nine countries it has distribution in, the brand’s strategy is aimed at building its U.S. customer base through eatirvins.us. …