Minister Wiersma of the Ministry of Agriculture, Fisheries, Food Security and Nature has given the green light to introduce a General Binding Declaration (GBD) for collective consumer communications from 1 January 2025. This GBD application was submitted by the horticultural sector organization and will be carried out by The Flower Council of Holland. …
These appointments fit seamlessly into the process of further aligning the services on the Royal FloraHolland platform, digital and logistics, with the needs of customers. From these customer-focused MT portfolios, the various needs can be translated into targeted services for growers and buyers. …
The International Association of Horticultural Producers (AIPH), in collaboration with its valued Member, the Polish Nurserymen Association, successfully showcased global horticultural marketing and sustainability initiatives at the Industry Conference hosted at the Green is Life International Trade Fair. …
Royal FloraHolland introduced the low reusable Fc595 support shelving last summer. The development was achieved in cooperation with the VGB and users within the supply chain. The rollout of this sustainable support shelving is being carried out in phases. Following a successful start this summer with the Rose product group, the Lisianthus product group will also be able to start using the Fc595 from Monday 30 September 2024. Jan van Wijk (Waalzicht Nursery) is pleased to be able to start using this new low support shelving so soon. …
With this decision of Royal FloraHolland, growers are taking their responsibility on sustainability, in line with the future-proofing of the sector, the increasing demand from society and the requirements of legislation. It also matches the needs of the Floriculture Accelerators, a group of forward-thinking growers, and of the FSI Accelerator Group, a group of large buyers, which has committed to buy 100 per cent certified in 2027. …
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