Fetch Unveils Albertsons Media Collective as First Retail Media Network Extension Partner
Mondelēz International is one of the first CPG brands to leverage Fetch’s RMN integration with Albertsons Media Collective for its iconic brands, Ritz Crackers, Triscuit and Wheat Thins. Through this partnership, Mondelēz International will leverage Fetch to drive consumers to Albertsons banners with in-app, purchase-based offers designed to acquire new-to-brand buyers, increase unit movement and drive retailer-specific brand loyalty. …