4th of July P.R.E.P. Red, White, and Bloom: 9 Marketing Tips to Increase Your Independence Day Sales

June 29, 2023 Rio Roses / Equiflor

The most patriotic holiday of the year is upon us. It’s time to get out your red, white, and blue decorations and prepare for big floral sales. To help you, we’ve provided 9 sure-fire marketing tips to increase your 4th of July business this year.

June, National Rose Month: 10 Ways to Celebrate and Profit From National Rose Month

June 26, 2023 Rio Roses / Equiflor

June is one of our favorite months at Rio Roses: National Rose Month! We celebrate the beauty and versatility of these incredible blooms every day, but having a month dedicated to them makes it even more special.

5 Marketing Metrics to Track for Your Floral Business

June 6, 2023 Rio Roses / Equiflor

As a floral retailer, we know you understand the importance of tracking your expenses, revenues, and profits. But are you also tracking your marketing metrics? These are essential to help you determine your business strengths and weaknesses so that you can make data-driven decisions.

Rio Garden Roses

June 1, 2023 Rio Roses / Equiflor

Just in time for wedding season, we proudly announce the new Rio Garden Rose varieties we will start carrying.

6 Top Wedding Bouquet Trends for 2023

May 25, 2023 Rio Roses / Equiflor

We know that wedding bouquet trends change every year — and 2023 is no exception. While 2022 was all about bold and bright florals, with a major nod to baby’s breath, 2023 is far more understated and minimalist.