Rio Roses: How to Overcome Floral Purchasing Barriers in Millennials

September 9, 2020 Rio Roses / Equiflor

When you’re marketing flowers to millennials, particularly in current times, it’s crucial to know their purchasing barriers. A study published by AFE and the Floral Marketing Research Fund contains a wealth of data on these barriers and how to overcome them.

Rio Roses: How to Market to Gen Z and Millennials During Covid-19

September 4, 2020 Rio Roses / Equiflor

It’s an understatement to say that we’re all living in a different world than just a few months ago. We need to be flexible, smart, and fast-moving to keep up with the changing needs of our customers. This is particularly true when it comes to Gen Z and millennial customers, a vast potential customer base.

Top Floral Marketing and Design Trends For Millennials

September 1, 2020 Rio Roses / Equiflor

To help you reach your potential millennial audience, Rio Roses has gathered some of the most important trends when it comes to floral marketing and floral design.

The Floral Industry is Giving to Grow

August 20, 2020 American Floral Endowment

Halfway through the American Floral Endowment’s Virtual Fundraising Event happening through August, the #GivingtoGrow Mask-erade Event response has been incredible. Over 50 floral organizations have sponsored the event to support AFE’s mission of funding floral industry research, educational grants, scholarships, and internship programs.

10 Trends Driving Ecommerce in 2020

July 28, 2020 Rio Roses / Equiflor

Ecommerce is a huge global business, reaching $ 3.5 trillion by the end of 2019 and looking to hit $ 4.2 trillion by the end of this year. There’s a lot of opportunity for your online business, but also a lot of competition. That’s why it’s vital to know the critical ecommerce trends so you can reap the rewards.