Well, here we go… straight into the biggest floral holiday of the year! Mother’s Day has always been a major income-maker for the entire retail industry: Since 2007, Mother’s Day spending in the US has increased by 70%, to $26.7 billion in 2020 — and 2021 seems to be on track to continue that high-spending trend. …
OK, so big weddings aren’t a thing right now, but that doesn’t mean people aren’t getting married! Plus, many brides and grooms have postponed their Summer weddings until later in the year. …
Well, here we are, in Spring! It’s a season of rebirth — and a season of cleaning organizing what’s left, and making room for the new! We think it’s just as important your marketing content to give yourself a fresh start for the new season. Here are ways to do just that. …
Spring is here — and that means Easter’s on its way! That also means it’s time to prepare for your Easter floral sales to make the most out of the holiday. While vaccines are becoming more available and restrictions are loosening, families are still likely to celebrate Easter close to home this year. Make sure you’re a part of their celebrations with these simple strategies. …
To say that Valentine’s Day 2021 was unusual would be a massive understatement. This year was a completely different scenario than 2020 when we weren’t yet dealing with all the upheaval that a pandemic would bring to our lives. However, despite the quarantine bubble, spending for Valentine’s Day had some definite bright spots. …
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