From Store to Door: How to Safely Ship Flowers to Your Customers

November 9, 2021 Rio Roses / Equiflor

With the holidays just around the corner, your flower shop is heading into the busiest time of the year. And with so much of your marketing now being done online, you have the potential to reach customers who may be far outside of your regular delivery area. That’s why we thought it would be helpful to give you a simple guide to shipping flowers safely and efficiently. (After all, we do know a bit about the subject.)

How to Practice Upselling to Improve Your Customer Experience

November 4, 2021 Rio Roses / Equiflor

When you think of upselling, what comes to mind? Does it sound pushy? Too “salesy”? Something that makes people uncomfortable? Well, erase those thoughts from your mind! Upselling is a great tool to increase your bottom line.

5 Simple Yet Effective Tips to Increase Your Thanksgiving Floral Sales

October 28, 2021 Rio Roses / Equiflor

Thanksgiving is always a time of gratitude, as well as a time of fierce competition for holiday sales. To help you reach your target customer and break through the noise of everyone else’s marketing campaigns, Rio Roses has compiled a list of five helpful tips.

Rio Roses: How to Make a Gorgeous DIY Fall Arrangement

October 25, 2021 Rio Roses / Equiflor

Who would have thought a bunch of cinnamon sticks could make roses look so elegant? This arrangement is as easy to make as it is beautiful, so it’s perfect for a DIY workshop.

Rio Roses Wins 13 Ribbons at SAF Outstanding Varieties Competition

October 21, 2021 Rio Roses / Equiflor

SAF awarded a total of nine Best in Class ribbons at their 2021 Annual Convention. And Rio Roses was proud to win TWO of those ribbons — one of only two companies to achieve this.