Retail & FoodService
New Study Reveals How Diners Really Respond to Restaurant Price Increases
With 72% of diners believing restaurants are too expensive, operators are searching for ways to protect profitability without losing customer trust. A new study from restaurant price leader Revenue Management Solutions (RMS) and revenue management expert Sherri Kimes reveals how guests actually respond to communication on price increases — and what restaurant brands should do to protect margins and maintain customer loyalty.... Read more
December 17, 2025 | 6 min to read