Real California Milk Encourages Consumers To Enjoy Summer With California Dairy Snack With The Return Of Retail Campaign

The California Milk Advisory Board (CMAB) announced the return of a retail campaign focused on summer snacking with Real California dairy products. Snacking has risen in popularity over recent years, which has shifted consumers to snack more than ever and continue to look for affordable options that offer flavor and health benefits. With the addition of California dairy in simple recipes, snacking becomes a delicious summer-long experience that families can feel good about.