Hy-Vee RedMedia Partners with Instacart to Further Retail Media Capabilities

March 26, 2025 Hy-Vee, Inc.

The new integration will give Hy-Vee RedMedia access to Instacart’s ad technology, and extensive advertising ecosystem. Advertisers will soon be able to seamlessly extend their Instacart campaigns to Hy-Vee’s e-commerce platform through expanded ad inventory.