Smart & Final Partners with Renowned Chef Roy Choi for New Rebranding Campaign in California, Nevada and Arizona

June 11, 2024 Smart & Final

Smart & Final, the iconic Los Angeles-based grocery retailer, is thrilled to unveil its newest partnership with celebrity chef, Roy Choi. This partnership launches a rebranding campaign that celebrates the brand’s unexpected variety and superior customer service. The campaign also introduces the company’s new tagline, “Where Else?”