Consumers are seeking more and more information about the products they consume. They long for transparency and want access to all the information about the product they’re buying. They read the packaging to be informed or reassured. But to provide ultimate transparency, you need to go beyond the packaging. …
According to the Taste Tomorrow survey, consumers crave for craft. David Redon is what you would call a true craftsman, after he was trained as a Compagnon du Devoir*. …
Consumers are happy to pay a premium price for baked goods that meet or exceed their expectations. That was one of the conclusions of the latest Taste Tomorrow survey. One of the values that justifies a higher price is craft: food with a human touch that showcases the artisan’s love for the product, and the sharing of tradition and heritage. Learn more about the ‘craft’ trend. …
Many consumers feel that products which look and smell fresh, radiate high quality. That was revealed by the latest Taste Tomorrow survey, together with eight other global trends. So, to make a good impression on your customers, it’s important that your shop and products radiate freshness. This recipe for a delicious Multigrain bread gives you a head start. …
For most consumers, taste is the crucial factor when they decide to buy bread, patisserie or chocolate. Freshness and price are less important. That was one of the outcomes of the latest Taste Tomorrow survey. The results also revealed that consumers like both traditional tastes and exotic flavours that contribute to their tasting experience. These three companies respond to the taste trend extremely well. …
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