The coronavirus outbreak has had a profound impact on consumers, changing how they live, what they eat, and how they purchase. To understand these changes in behaviour and to offer our customers in-depth insights, Puratos is conducting consumer surveys around the world to discover how bakery categories will need to adapt and evolve to meet future consumer needs in the ‘new normal’. …
A crisis like this differentiates the winners from the losers according to Steven van Belleghem. “In this situation, you have to play the long game by adding value to your customers and showing gratitude. It’s all about the willingness to change and keeping your positive entrepreneurial spirit.” Van Belleghem explains the major changes and adaptations that all companies, regardless of the size, should consider to build their brand and reputation. …
Home-quarantine, self-isolation, lockdowns and other types of social distancing have been put in place in virtually every nation around the world. People are recommended, told or obliged to stay in their homes. In a matter of weeks, the global epidemic has transformed human behaviour and impacted social relations. …
Concerns about coronavirus trigger consumers to adjust their buying behaviour profoundly. These insights will help the food industry react to the rapidly developing consumer needs and expectations. …
Consumers are hungry for new experiences. They want to discover new things and like to be amazed and surprised. The Taste Tomorrow survey revealed that 75% of worldwide consumers is looking for a ‘Next level experience’. Of course, there are many ways to provide this. These 3 concepts provide a next level experience by using technology in a very special way. …
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