Produce for Kids celebrated 2019 success and shared the organization’s future vision with partners Friday evening at the annual Produce for Kids reception at the Southeast Produce Council’s Southern Exposure. The overarching theme of the trade show this year was “Make a Difference” and that is just what Produce for Kids encouraged the room of nearly 200 attendees to do. …
The digital and in-store program focuses on the importance and value of meal planning to make healthy choices with an element that gives back to local food banks. …
Overall, the campaign saw nearly 200 million impressions across social media, public relations efforts, digital support and influencer outreach. …
“The Produce for Kids Club is a great way to keep connected to these shoppers after they leave the store,” said Trish James, Vice President at Produce for Kids. “Seeing in-store signage sparks an interest, but keeping that conversation going after families arrive home is key.” …
“The revamp of our organic packaging is just the beginning of an overall initiative to increase sustainability across all of our RealSweet brand products,” said John Shuman, president Shuman Farms. …
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