The digital and in-store program focuses on the importance and value of meal planning to make healthy choices with an element that gives back to local food banks. …
Overall, the campaign saw nearly 200 million impressions across social media, public relations efforts, digital support and influencer outreach. …
“The Produce for Kids Club is a great way to keep connected to these shoppers after they leave the store,” said Trish James, Vice President at Produce for Kids. “Seeing in-store signage sparks an interest, but keeping that conversation going after families arrive home is key.” …
“The revamp of our organic packaging is just the beginning of an overall initiative to increase sustainability across all of our RealSweet brand products,” said John Shuman, president Shuman Farms. …
The online and in-store Mission for Nutrition promotion, which aligned with health-conscious brands, commodity boards and retail dietitians, focused on the importance of a healthy family diet and the value of meal planning and prepping, while aiming to increase the consumption of fresh produce. …
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