Grocers Use Self-Service Prepared Foods to Bring More Shoppers In Store
Consumers are buying more prepared meals at the grocery store. Research from PYMNTS’ study “Digital Economy Payments: Consumers Buy Into Food Bargains,” which drew from a July survey of a census-balanced panel of nearly 2,700 U.S. consumers, found that 37% of consumers had bought prepared food on their most recent grocery trip, up 7 points from the 30% of consumers who had done so back in November 2021. …