Just as quick-service restaurants use enticing menu board images to drive sales of combo meals, double-meat burgers, jumbo-sized slushies and other selections, retail grocers are relying on the same concept to capture the attention of shoppers seeking a suitable side dish for their next prepared, at-home meal. …
PEI Potatoes will be on the small screen once again this year, with a brand new message and commercial. “Made to Enjoy” is a new approach for PEI Potatoes, aimed more at the end consumer than our previous campaigns. …
“Our campaign was inspired by our employees, essential workers of all kinds, communities who banded together and — of course — our small, bite-size potatoes,” said Tim Huffcutt, Vice president of Sales & Marketing Operations. …
“It’s official: the latest Dietary Guidelines for Americans have yet again confirmed the importance of eating more vegetables such as potatoes that provide potassium and vitamin C.1 …
Mark Daniels, a produce veteran with 35 years of industry experience, has joined the Idaho Potato Commission as Retail Promotion Director-Southeast. …
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