A new Potato Path to Purchase study from Potatoes USA uncovers key insights into consumer behavior and purchase patterns, offering a deeper understanding of the pre-shopping and in-store experiences that drive potato purchases. In addition to revealing the most recent data, the study provides actionable steps retailers can take to help drive potato sales. …
Potato retail sales increased 16.0% in sales but decreased in volume by -4.4% from January – March 2023 compared to the same timeframe a year ago. Despite a decrease, volume sales remain above pre-pandemic le …
Potato retail sales increased in dollar sales by 17.2% but decreased in volume sales by -1.3% from October – December 2022 compared to the same timeframe a year ago. Despite a slight decrease in volume sales, volume sales remain above pre-pandemic levels. …
Since public health restrictions for COVID-19 were put in place, potato sales at retail have been well above historical levels. This has continued throughout the summer, even as some of these restrictions have been relaxed. For the period from March 16 – September 6, 2020, sales of potatoes have been up every week, and the total value and volume are up 22% over the same period in 2019. …
All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales. …
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