PMA

Early Projection For Increased 2020 California Avocado Volume Central to Commission Discussions at PMA Fresh Summit

September 19, 2019 California Avocado Commission

“We’re wrapping up our season and the celebration of the Commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” said Jan DeLyser, CAC vice president marketing. …

Produce Industry Athletes Inviting Industry to the Celebration

September 11, 2019 California Giant Foundation

Tour de Fresh is just a month away and produce industry cyclists are training for an epic ride and an epic celebration culminating on the steps of the Anaheim Convention Center, and industry is invited. …

Voting is Open to Help PMA Bring Farmers’ Side of the Story to SXSW

August 20, 2019 Produce Marketing Association

The session, The Farmers Behind your Fresh Food, will feature PMA vice president of technology, Vonnie Estes; Casey Cox, vice president at Longleaf Fridge Farms; Henry Gordon-Smith, founder and managing director at Agritecture Consulting; and Brian Talley, owner and winegrower at Talley Vineyards. …

SVG Ventures and PMA Announce Partnership to Advance Produce and Floral Innovation

August 15, 2019 Produce Marketing Association

SVG Ventures and Produce Marketing Association (PMA) have entered a three-year strategic partnership to connect PMA growers with cutting-edge technology. …

PMA Recognizes Jill Overdorf for Service as Foodservice Committee Co-chair

August 5, 2019 Produce Marketing Association

Produce Marketing Association (PMA) recognized longtime member volunteer Jill Overdorf on July 27 for her service as cochair on the association’s Foodservice Conference & Expo Committee. Current event committee cochair Nichole Towell, senior director of marketing at Duda Farms Fresh Foods Inc., presented a plaque to Overdorf on the final day of the 2019 event. …