Valentine’s Day wouldn’t be as sweet without making Pink Lady® apples a top promotional item for the loveliest day of the year. Stemilt’s marketing director, Brianna Shales, shares opportunities with retailers for bulk Pink Lady® apples and how to boost the variety’s momentum through multi-variety ad promotion. …
Market-leading apple brand Pink Lady® is celebrating its 30th birthday, marking the milestone with a nationwide on-pack promotion across the UK to celebrate 30 years of wow with its fans. Pink Lady® is kicking off celebrations of its milestone birthday with a strong start to the Southern Hemisphere season, reporting its best June on record. …
Consumers have yet another reason to choose the Pink Lady® brand when shopping for apples. For the first time in the global brand’s history, the beloved fruit was named Best Apple in the 2022 Healthy Snack Awards from Good Housekeeping in the Powerhouse Produce category. The awards are based on a lengthy testing process in which the registered dieticians and culinary pros at the Good Housekeeping Nutrition Lab pore over the nutrition facts, ingredient lists and flavor profiles of hundreds of snacks. …
The new brand will encompass the company’s entire offering of non-proprietary apple varieties, which includes Honeycrisp, Granny Smith, Fuji, Pink Lady, and more. Joyfully Grown™ will also encompass all varieties of pears, as well as Rainier and Sweet Red Cherries. …
As warm weather approaches, seasonal fruits take centerstage to staples like apples in the produce department. Fast Facts: The Cast is back once more with Marketing Director, Brianna Shales and Merchandising Manager, Jocelyn Gerard, to share the final data of this year’s apple category from Nielsen over the last 12 weeks from January 9th to April 22nd. …
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