Philippe Binard

Freshfel Europe and its Fresh Fruit and Vegetables Interbranch Members Urge for a Strong European Promotion Policy

September 22, 2024 Freshfel Europe

Freshfel Europe and its Fruit and Vegetables Interbranch Organizations are reiterating the crucial role of a well-funded promotion policy and other related instruments to efficiently stimulate fresh produce consumption. In this respect, the European Commission’s decision from last spring to disproportionately decrease the promotion budget line for Multi programmes was a completely incoherent move. …

WAPA Releases February’s Apple And Pear Stock Figures

March 3, 2022 World Apple and Pear Association

WAPA, the World Apple and Pear Association, released the apple and pear stock figures from 1 February 2022. The figures show that in Europe apple stocks increased by 7.2% compared to 2021 to reach 3,606,980 T, while pear stocks decreased by 30% to 408,340 T. In the USA, apple stocks as of 1 February 2022 stood at 1,478,180 T (-0.8% compared to 2021), while pear stocks reached 149,553 T (31.9% above 2021). …

FreshFel’s Philippe Binard Opportunities and Obstacles a Fierce Dedication to Increasing Produce Consumption in Europe

March 2, 2022 Jim Prevor’s Perishable Pundit

With the whole world’s attention pivoting to Europe and with preparations underway to re-launch the post-pandemic version of The London Produce Show and Conference in full swing, we remembered that at the last version of the show, Freshfel held its in annual event in conjunction with The London Produce Show and Conference.  As we prepare for the event this year, we wanted to update some of the priorities Freshfel is emphasizing now. …