Perkins Restaurant & Bakery Reintroduces Itself as Perkins American Food Co., Revealing Bold New Brand Identity

The company is making sweeping changes across the organization, including a new name, logo, restaurant designs, and elevated services, all while staying true to its brand pillars – value, quality, and service. And this new brand identity is here – guests will see the latest change beginning next week in advertising, social channels, the website, and interior signage.

Perkins Restaurant & Bakery Launches Egg-Ceptional Catering Program Nationwide With Homestyle Favorites

Perkins Restaurant and Bakery®, a leading family dining brand, is springing into the Easter season, offering a delectable selection of homestyle favorites at over 180 locations. Perkins is bringing the brand’s iconic breakfast, bakery, burgers, and more to help guests stress less with life’s special moments. The Perkins catering menu features affordable homestyle favorites with generous portion sizes, all held to the highest freshness and quality standards.