Perdue and its subsidiaries already sell organic and antibiotic-free birds and products certified by the nonprofit Global Animal Partnership. On Tuesday, the company announced it’s further improving the final hours of its chickens’ lives with a more than $20 million investment in the installation of a fully integrated bird transportation system at its Milford, Delaware plant. …
Perdue Farms has followed up its 2018 move to controlled atmosphere stunning (CAS) at its Milford, Del., plant with the country’s first system to further improve live bird handling, beginning at the farm. The milestone at the country’s largest organic poultry plant makes Perdue the only major poultry company to use CAS with a fully-integrated transportation system of higher-welfare modular containers and specially designed trailers. …
Contemplating how to make your brand stand out is as existential as it gets for marketers. As you think of ways to outdo your last campaign, you might sit and ask yourself, “what’s our purpose?” Except you’re thinking about the meaning of chicken and not the meaning of life. …
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