Perdue Looks to Niman Ranch Head in Bid to Gain Premium Chicken Shoppers
With the U.S. awash in cheap protein, chicken giant Perdue Farms Inc. is targeting shoppers willing to pay a premium for humane treatment of livestock. …
Perdue
Perdue Unveils a More Humane Chicken Slaughter Process
Perdue and its subsidiaries already sell organic and antibiotic-free birds and products certified by the nonprofit Global Animal Partnership. On Tuesday, the company announced it’s further improving the final hours of its chickens’ lives with a more than $20 million investment in the installation of a fully integrated bird transportation system at its Milford, Delaware plant. …
Perdue Advances Its Industry Leading Animal Welfare Program
Perdue Farms has followed up its 2018 move to controlled atmosphere stunning (CAS) at its Milford, Del., plant with the country’s first system to further improve live bird handling, beginning at the farm. The milestone at the country’s largest organic poultry plant makes Perdue the only major poultry company to use CAS with a fully-integrated transportation system of higher-welfare modular containers and specially designed trailers. …
Perdue Owns Digital Dinnertime With Recipe Targeting Strategy
Contemplating how to make your brand stand out is as existential as it gets for marketers. As you think of ways to outdo your last campaign, you might sit and ask yourself, “what’s our purpose?” Except you’re thinking about the meaning of chicken and not the meaning of life. …