The Makers of Hormel Pepperoni Announce New Ad Campaign Inspiring Pepperoni Lovers to Think Outside the Pizza Pie

March 21, 2019 Hormel Foods Corporation

The makers of Hormel® pepperoni announced today the launch of the Think it up. Make it up. Pep it up!® national advertising campaign inspiring pepperoni lovers to think outside the pizza pie by reminding them of all the fun and versatile ways to use pepperoni.

On Game Day, Millions Make Pepperoni Their Little Slice of Heaven

Around 70 percent of those who view the Big Game will eat at least one slice of pizza, and, according to MyFitnessPal, it is by far the most enjoyed food that day, with consumption spiking 67 percent above average. Pepperoni is by far the most popular pizza topping, found on 36 percent of pizzas.