The tool allows visitors to the USAPears.org website to purchase ingredients from the online retailer of their choice directly from the recipe page, making for a seamless and efficient pear-purchasing experience. …
On Thursday, May 30th, the pear industry elected new officers during their annual meeting in Portland, OR. With the full confidence of the marketing organization, the newly elected officers to the Pear Bureau Northwest (PBNW) will lead the board, and the newly elected officers to the Fresh Pear Committee (FPC) will lead the committee in accordance with Marketing Order 927: Pears Grown in Oregon and Washington. …
During the annual Pear Bureau Northwest (PBNW) meeting held in Portland, OR on May 30th, industry members compiled the first official estimate of the 2019-20 fresh pear crop for Washington and Oregon. Pear growers and producers from Washington’s Wenatchee and Yakima districts and Oregon’s Mid-Columbia and Medford districts estimated this year’s fresh pear harvest at 17.3 million standard box equivalents (averaging 44 lbs), or approximately 380,000 tons of fresh pears. The estimate will mark a 9% decrease from the 2018 harvest and will be 6% below the five-year average. …
During the month of February and throughout the springtime, Pear Bureau Northwest (PBNW) is focusing promotional efforts on the importance of maintaining a nutritious diet and healthy lifestyle. The efforts will take a multi-channel approach through retailer demos and displays, targeted digital ad campaigns, and editorial and social media with a synchronized message highlighting the flavor, versatility and nutritional benefits of pears. …
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