PathProven from Performance Food Group Providing First-Ever DNA Trace Back System from Farm to Plate in North America
Nearly 93 percent of all consumers are more likely to be loyal to a brand when it commits to full transparency, according to a 2017 Label Insights study from the Food Marketing Institute1. The survey also revealed 74 percent of consumers would switch from the brands they usually buy to ones that provide more in-depth product information beyond the physical packaging. …
