Parmigiano Reggiano Launches Pronunciation Challenge Campaign with Celebrity Chef & TV Personality David Rocco

The challenge consists of street interviews hosted by Chef Rocco in New York, engaging passersby to give their best attempt at properly pronouncing Parmigiano Reggiano on-camera, while handing out samples of the cheese as a consolation prize. 

PARMIGIANO REGGIANO Consortium Shares 2023 Performance Results

For the PDO, it was a year of great challenges: dairies and commercial operators placed on the market the largest production, that of 2021 (4.1 million wheels), in a context linked to the macroeconomic uncertainties caused by international conflicts and the inflationary trend that reduced the purchasing power of families. Despite these premises, 2023 was a positive year.

Parmigiano Reggiano Consortium Celebrates 90 Years

April 3, 2024 Specialty Food News

Founded in 1934, the Consortium’s efforts throughout the last century include quadrupling Parmigiano Reggiano production and working to promote the Made in Italy designation globally, according to the business. Most recently, the cheese’s export quota has reached 47 percent.

The Parmigiano Reggiano Consortium Announces Brand Partnership with David Rocco, International Celebrity Chef

The Parmigiano Reggiano Consortium is proud to announce it has secured international Celebrity Chef, David Rocco, as their newest Canadian brand ambassador.

The Parmigiano Reggiano Consortium Announces Favourable Results in 2022: Sales Up by +2.6% and Exports Up by +3%

The Parmigiano Reggiano Consortium announced its 2022 performance at a recent press conference at Milan’s Palazzo Giureconsulti. In 2022, a year in which food consumption dropped in Italy by -4.2% and cheese consumption by -3% in terms of volumes, the best loved and most renowned PDO product in the world posted an impressive performance in sales and prices: consumer turnover hit an all-time high of 2.9 billion Euro vs. 2.7 billion in 2021, increasing by +6.9% (156,620 tonnes vs 152,690 tonnes in 2021, +2.6%).